Robert Brink - Writer

Quote of the Week!

February 25, 2007 | Skip To The Comments (0)

"There's nothing wrong with not surprising people. In fact, most of the time, you don't want to surprise people. I don't want to be surprised when I use an electric drill, and I don't want to be surprised when they're doing surgery on me.

But if you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before. It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone. And if you don't surprise anyone, the word isn't going to spread."

--Seth Godin

Thanks for the Godin recommendation, Jim!